Client Case Study:Expanding Credibly Yours as a Scalable LegalTech Platform for Copyright Protection

The Challenge

Credibly Yours developed a LegalTech platform designed to help creators and digital businesses protect their intellectual property and recover compensation for unauthorized use of their content online. The service combines automated content monitoring, evidence collection, and legal workflows within a fully remote model.

As the company moved toward broader market development, it faced the need to structure its business model and clarify how the service should be positioned across different user segments. The team required a more defined approach to pricing, go-to-market strategy, and partnerships, while keeping the solution accessible and easy to use.

In parallel, the leadership team required guidance on business immigration through Canada’s Start-up Visa program, with the business development process aligned to program requirements.

Our Process

We collaborated with Credibly Yours to structure the business and commercial framework around the solution, ensuring its functionality could be translated into a scalable and clearly positioned service. This included refining the business model, with a focus on monetization approaches such as success-based fees and scalable pricing aligned with user behaviour and case volume.
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In parallel, we supported the definition of key user segments, including individual creators, agencies, and digital businesses, and clarified how the service applies across these groups. Particular attention was given to presenting the full flow, from infringement detection to legal recovery, as a clear and cohesive user journey.
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CBGA also advised on go-to-market strategy, including acquisition channels, early traction opportunities, and potential partnerships with platforms and content ecosystems. In addition, we refined the company’s positioning and communication approach to present the value of the service in practical, outcome-driven terms.

The Solution

CBGA supported the development of a structured commercial approach, aligning the company’s technical and legal capabilities with a clear business model. Credibly Yours was positioned as an end-to-end solution for copyright enforcement, combining detection, documentation, and legal recovery within a single service.
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The model was designed to reduce barriers for users, making it easier for both individual creators and businesses to engage without complex legal processes. At the same time, the company gained a clearer framework for scaling, including expansion across markets and the development of strategic partnerships.