Client Case Study: 
3D Snеаkеrs – Pioneering Personalized Footwear with AI and 3D Printing

The Challenge

In early 2023, a company called 3D Snеаkеrs, which specializes in personalized sneakers using 3D printing and artificial intelligence, was planning to enter the North American market. 3D Snеаkеrs technology allows their clients to completely customize their sneakers based on personal preferences and photographs from their computer, ultimately creating a different product for each individual customer. However, penetrating the North American fashion and footwear industry would raise additional hurdles to overcome regarding customer acquisition, market adaptability and logistical scalability.

The Approach

CBGA partnered with 3D Snеаkеrs to provide full support in modifying their business model and marketing strategies for the North American market. Our team provided best-in-class research and market analysis to ensure 3D Snеаkеrs would fully understand regional customer preferences and trends, as well as competitive dynamic factors. CBGA worked with 3D Snеаkеrs to modify their customer acquisition strategies and plans to best address digital marketing and personalized marketing engagement methods that would resonate with North American customers.

The Solution

CBGA provided advice to 3D Snеаkеrs regarding methods to adapt their branding and customer retention strategies for the Canadian market, which would allow them to differentiate their AI-based 3D printing technology from other innovations. We also assisted the company in the immigration process under Canada’s Start-up Visa program, providing the leadership team with the information needed to ensure compliance with regulatory elements to allow the team to establish a foothold in the area.

Through CBGA's assistance, 3D Snеаkеrs was able to begin the production of their first pilot batch of personalized sneakers and make a solid launch into North America.