Client Case Study: 
Expanding Global Reach for Bravolli

The Challenge

Bravolli has been a leader in the food industry, with expertise in natural dyes and flavorings, since 1995, especially in terms of safety and sustainability. Although Bravolli is successful, global expansion and new product development can be complicated and require a strategic partner to help explore the market opportunities, improve business processes, and manage financial risk.

Our Process

CBGA worked with Bravolli to develop a marketing and business development plan. This included looking at new markets, especially Canada, and looking at their business more holistically due to economic and ecological sustainability trends. Our scope included market research to test consumer response to their innovative products and offered Bravolli pertinent information regarding their potential demand.

Through some strategic introductions we were able to create essential partnerships using our connections to highly skilled professionals and new distribution channels necessary to harness market share in the competitive food ingredient market. We are also able to leverage our experience in financial planning and risk management to maximize Bravolli limited resources and create efficiencies in the Canadian expansion process.

The Solution

With thorough market research and direct targeting, we did not only test customer response to Bravolli new line of natural dyes and flavorings, but ensured both their products satisfied market demand by quality, sustainability, and innovation. The data profiling model we put in place for Bravolli provided them the unique opportunity to pivot a product in real time, which reduced operational misalignment on introduction and better ensured a successful launch.

Our financial plan support provided further optimization for Bravolli operations, and their management of foreign expansion risk. It supported them in allocating strategic relationships, extending their professional networks, strengthening their position within the food ingredients area, and outlining pathways to innovate further.