Client Case Study: 
Dоzаri Drivе – Revolutionizing Traffic Education with AR Technology

The Challenge

Dоzаri Drivе, a pioneer in developing educational programs based on augmented reality (AR) technology approached Canadian Business Growth Advisors (CBGA) to scope their innovative traffic education platform for expansion into the North American market. Their uniquely differentiated solution incorporates Augmented Reality and karting tracks to teach children road safety rules and rules of the road in a safe, fun, and engaging manner. After establishing several karting tracks, the company was looking for strategic advice on entering the Canadian market and ensuring the product worked with local stakeholders and education providers.

Our Approach

CBGA supported Dоzаri Drivе by offering detailed market support, beginning with an in-depth market analysis to identify opportunities and pitfalls in the Canadian education technology (EdTech) market space. We analyzed the competitive landscape and identified potential partners for collaboration. After this analysis, we crafted a tailored go-to-market strategy that delineated how to best position Dоzаri Drivе's chalk board-based traffic education technology solution in Canada.

The Solution

Alongside outlining the strategic process for success, CBGA guided Dоzаri Drivе's recruitment of qualified team members for their product development and implementation process. CBGA provided access to a prototype that underwent testing specifically for the engagement and education for key stakeholders to determine both technical viability and educational outcomes. CBGA also provided ongoing industry advice and assistance on financial split creation and management to ensure Dоzаri Drivе was ready and well-prepared for further growth and sustainability.

CBGA also assisted the company through the application process for Canada’s allocated support programs with ongoing consultations to support the complications of their participation and draw down opportunities. Our collaboration further enabled Dоzаri Drivе to build on market presence in Canada.