Client Case Study: 
Launching EcoFeed in North America

The Challenge

In 2022, EcoFeed, a leading aquaculture technology company in Korea, was looking to expand into the North American market. Ecofeed had proprietary fish feeding technology that considerably reduced costs for fish farms. However, it would be difficult to enter the competitive North American market and establish local operations, while producing everything using EcoFeeds unique technology and on boarding a local fish farm customer base.

Our Approach

Canadian Business Growth Advisors (CBGA) worked with EcoFeed to create a specialized market entry strategy that targeted the specific needs of the North American aquaculture industry. Our team worked with EcoFeed to develop a program for launching production facilities in Canada, and we supported EcoFeeds clients to adapt this new technology with minimal disruption.

In addition to a market strategy, CBGA provided EcoFeed with essential support in consumer insights, market research, and other actionable report generation. We also developed a digital marketing strategy to position EcoFeed's products as a premium offering for cost effective fish farming solutions, with the plan to improve EcoFeeds footprint in the North American aquaculture industry.

The Solution

CBGA also provided essential services for EcoFeed's senior management in reference to immigration and business documents. Specifically, our support involved these senior leaders obtaining Letters of Support, Work Permits, and Residence (PR) status so they could effectively oversee EcoFeed's operations in Canada. CBGA's full support allowed EcoFeed to advance its business strategy and permanently settle in Canada successfully.