Client Case Study: 
Driving Growth and Digital Innovation for GDkeeper

The Challenge

GDkeeper, a progressive startup within the gaming sector, sought to make inroads into North America. The company's central product, a platform that relies on leading-edge AI technology to manage game balance and streamline the business-side operations for game developers, required strategic direction. Although it has a clear technological advantage, GDkeeper grappled with multiple challenges in garnering the right exposure and relevance to the requests of the Canadian and U.S. markets through local partnerships, pricing strategy, and long-term financial planning. The GDkeeper leadership team also required guidance regarding Business Immigration as it related to their executives through the Start-up Visa program in Canada.

Our Approach

We collaborated with GDkeeper in creating a comprehensive market entry strategy highlighted by our clear understanding of the North American business landscape. First, we engaged in extensive market research that allowed GDkeeper to improve its understanding of regional industry dynamics, consumers, and competitors. Armed with this information, we then advised GDkeeper on improving business development strategies and product offerings to ensure they had a firm market fit.

CBGA further began to carve out strategic relationships that would yield GDkeeper a competitive advantage in North America. We helped us to identify and connect with relevant actors in the gaming industry to help facilitate these initial connections and relationships to help establish a smoother path to market entry. Additionally, we also guided them on their pricing strategy, nailing it down in a way they could clearly communicate its value and avoid commoditizing their product in a competitive market.

The Solution

Our assistance extended beyond a strategic direction. CBGA worked alongside GDkeeper on longer term financial forecasting, supporting their development of a complete financial model to support their sustained growth. At the same time, we successfully assisted the company's leadership through the Canadian Start-up Visa Program to ensure their immigration journey was enjoyable and facilitative of the growth in North America.  GDkeeper was also able to apply the insights and interpretations from our support of business development and product development to refine the platform to better suit the unique instances of local game developers. For the North American market, they were able to more closely tailor the AI-based data collection and targeted business suggestions in the platform to suit the particularities that were present ideal and significantly improve their competitive position in this market.