Client Case Study: 
Strategic Market Entry for Lаmbоrmаt’s Jewelry Evaluation Technology

The Challenge

Lаmbоrmаt, an international company with innovative methodologies utilizing advanced technologies for non-invasive evaluations of jewelry, aimed to establish their business in the Canadian market in 2023. Their non-invasive device for evaluating jewelry uses non-calibrated laser spectrometry, which allows for a thorough assessment without the use of damaging methods. Developing a thorough market entry strategy and navigating through the regulatory challenges weren’t trivial for Lаmbоrmаt; they were dealing with an uncharted business environment like Canada.

Our Approach

CBGA collaborated with Lаmbоrmаt to advise on a successful entry into the Canadian market. Our team undertook phase one by executing a comprehensive market research project, which resulted in reports and recommendations based on Lаmbоrmаt's goals. Lаmbоrmаt utilized these empirical findings to create a viable market entry strategy that ensures their technology aligns with consumers and stakeholders in Canada. 

CBGA assisted Lаmbоrmаt in applying for the Canadian Start-up Visa program to obtain access to a designated organization's support program. This was an essential step in establishing their business development alongside local regulatory and market expectations.

The Solution

Throughout the process, our consulting group worked with Lаmbоrmаt to ensure that they received a well-rounded experience when working with us; support of all sorts from regulatory documentation to strategic work. CBGA provided various services, but at its core, the consulting, strategic planning and regulatory piece was paramount. Helping Lаmbоrmаt was very easy! We supported Lаmbоrmаt through the establishment of a framework that was ready to tackle the challenges associated with entering the Canadian marketplace, while monitoring all stages of operations in Canada. Our assistance was also used in helping the company endorse and receive the regulatory approval for their novel type of jewelry evaluation technology through various regulators; market access was seamless as Lаmbоrmаt did all these things with regulatory compliance.