Client Case Study: 
Revolutionizing Online Shopping with Numаnо

The Challenge

Numaо, a technology company out of Japan, wanted to remake the online shopping experience for its customers by enabling a smooth transition from physical retailer to an online experience. As Numaо was looking to differentiate itself locally and advance beyond the national borders, Numaо engaged CBGA to help them validate their innovative offerings and expand globally.

Our Approach

CBGA partnered with Numaо to augment their technological base and improve their user experience. The emphasis of our work was to improve the platform and create a more intuitive and straightforward online shopping environment, allowing the user to move back and forth between an online store and an offline retail environment quickly and easily.

Beyond providing technological expertise, we supported Numaо in providing direction for market positioning, to help them get a better understanding of how to integrate in and understand North America's unique and emerging market characteristics. This included how to subsequently tailor their services to Canadian consumers and enter into a challenging competitive market as new players. Our team also focused on partnership identification and creating pathways towards implementing state-of-the-art technologies that would spur the company's innovation.

The Solution

CBGA provided crucial support to Numаnо, enhancing their platform's functionality, improving customer experience and retention practices. Also, we established key partnerships with local players in the Canadian marketplace, unlocking channels for innovation and business development.

Our market studies and findings allowed Numаnо to make market-specific strategy adjustments that aligned with Canadian consumers, support their growth tactics and ultimately drive sustainable impact. Resulting from that collaboration, Numаnо was able to build a more effective e-commerce platform as a mode to reflect offline shopping habits, but also create a more seamless experience.