Client Case Study: 
Maximizing Market Impact with SightView

The Challenge

SightView is a pioneering business that provides cloud-based surveillance solutions. They wanted to improve their efficiency as they were offering a unique opportunity for retail clients to use surveillance cameras to track and observe customer movements and interactions with products in the retail environment. SightView's goal was to help businesses leverage the data to make informed decisions on the placement of marketing material and where to place products, to engage and entice customers.SightView was seeking direction for their strategic business development efforts and information on immigration to expand their operation into the North American market.

Our Approach

CBGA teamed up with SightView to offer holistic support and help in their business development efforts. We assisted the client in obtaining the documentation for their Start-up Visa for the leadership team in relocating to Canada. Our knowledge of immigration processes allowed SightView to focus on strategic development while we helped them with the regulatory pieces.

As their work progressed, CBGA also offered SightView consulting on market strategy and investment attraction. We consulted with them on the introduction of their technology to the Canadian retail market and how to innovate and think strategically about their go-to-market strategy to enable sufficient penetration of the market.

The Solution

Through our partnership, we were able to assist SightView in properly addressing the immigration processes to secure their Start-up Visa and set up the foundation for their business expansion to North America. Our firm also helped with investment and partnership opportunities to explore how to expand upon their innovative surveillance technology. 

We worked alongside SightView to help set a strategic approach to ensure the company was positioned effectively with their product line. This development supported by our CBGA team, along with an overview of the competitive landscape, ensured SightView's technology was set for success in Canada and ultimately for global expansion.