Client Case Study: 
Empowering SНС to Revolutionize Sports Training

The Challenge

SНC, a proactive company with a focus on sports education and training, was ready to launch a significant technological development in their new mobile application to change the way athletes train. Upon the sports master mentioned above, SНC developed an app that targets an athlete's specific training plans, nutrition, psycho-emotional support, and also tracks physical performance in real-time. S НC wanted to expand its use of the app to Canadian athletes which meant developing a comprehensive plan for market entry, regulatory support, and financial sustenance.

Our Strategy

With the help of CBGA, S НC received strategic support for entry in Canada through the mobilization of its app. We began by leading and supporting S НC in the complex process of obtaining the crucial documentation needed for a Letter of Support in accordance with Canada’s immigration Start-up Visa program and ensured an easy path to market entry.

While providing immigration support, we collaborated with S НC to establish a solid marketing plan for entry in the Canadian Sports and Fitness Industry. We enabled the development of partnerships with key persons and organizations in the sports industry to provide S НC with a solid market entry presence.

At the same time we provided guidance around resource management and financial planning to help ensure the app's long-term sustainability and growth in a crowded marketplace.

The Solution

CBGA was able to support SНС's strategic goals by attracting partners and shareholders, and preparing critical regulatory documents, including shareholder agreements. We managed all aspects of the regulatory process, so SНС could focus on developing their app and growing their business while we managed compliance and the legal framework.