CLIENT: uNеxus
INDUSTRY: Education Technology
The Challenge
uNеxus is an education technology company that aims to innovate the traditional educational model in the Canadian marketplace. The company developed a platform that would personalize educational resources based on individualized student needs, enhancing learning outcomes and matching the rapid diversification of the education sector. uNеxus also had to overcome the numerous challenges of entering the marketplace, organizing its finances, and building a strong and supportive team.
Our Approach
Canadian Business Growth Advisors (CBGA) was able to partner with uNеxus in providing an entire organizational process in reaching the Canadian market. To begin, we guided the company on a Start-up Visa, so we could provide a smooth immigration process for the uNеxus team.
Also, to go along with the immigration process, we worked with uNеxus to develop a customized financial plan which included product unit economics, which focused on how to organize & minimize operational expenses while maximizing profit.
Furthermore, we worked with uNеxus to build a team, recommending qualified employees who were going to help effective learning platform development. Our in-depth market research also highlighted significant data that informed uNеxus educational strategies, enhancing a higher standard of teaching, and maximizing efficiency for the platform.
The Solution
In addition to mapping out and strategizing finances, CBGA handled the immigration documentation of uNеxus leadership and staff to facilitate the naturalization of a Canadian business. Our knowledge of market experience, and operational strategy support made it easy for uNеxus to pivot, navigate, and adjust their platform feeling confident while operating overall; we had helped them redesign their platform to adequately fit the educators' and students' needs.
Impact and Results
uNеxus has made great progress in the Canadian education industry today, with the offered learning platform fundamentally altering the way students access personalized educational content. This partnership with CBGA established a durable presence to support uNеxus to operate successfully in Canada, to continue to grow and influence the education technology space.
In addition, CBGA covered all areas of market entry strategy, finance, immigration, and human resource capacity building for uNеxus to be sustainable in the education space. With our support, the uNеxus team is well positioned to successfully transform education.
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