Client Case Study: 
VоlumеСustоm - Innovation in Fuel Tank Manufacturing

The Challenge

VоlumеСustоm is a company that produces high-quality plastic fuel tanks with pumps. They were looking to grow their presence in the Canadian market. They were already present in the northern regions of Canada with good demand for their products, but wanted to grow and scale their business by optimizing their processes. It was a challenge for them to understand the competitive environment and navigate and comply with local regulations while also being mindful of their pricing strategy.

The Approach

CBGA worked with VоlumеСustоm to provide consulting services across a number of the areas of their business. We encouraged the company to focus on improving business processes, including product management, process efficiencies, and operational improvements. We worked with the company to build pricing strategies that were innovative and designed to improve competitiveness, product quality and sustainability of margins. 

CBGA also assisted VоlumеСustоm in identifying and honing their current product positioning in the Canada market. We focused on improving the positioning of their HDPE plastic fuel tanks and being able to underscore features that would differentiate them from other competitors. We helped emphasize the unique features including durability and pump integration that would appeal to customers that operate in harsh environments.

The Solution

Our collaboration involved taking a multi-pronged approach to platform optimization and market entry. CBGA’s marketing C.B.G.A., implemented complete ideas that weren't just useful to the company from its internal business standpoint but also provided a strong market position upon their entry into the space. We have also provided further value in guiding VOLUME CUSTOM through the Canadian Start-up Visa to navigate the necessary regulatory processes and gave consulting services to ensure the company was able to submit the documentation properly. By reworking their pricing model to balance between providing competitive pricing with profitability, we ensured that the company had the opportunity to continue to grow sustainably in a highly competitive space. Additionally, we provided guidance through the legal and immigration process, so that VOLUME CUSTOM was able to stand firm in pursuing a successful business in Canada.