Client Case Study: 
VВ Rеntаl - Revolutionizing the Sports Equipment Rental Market

The Challenge

ΒΒ Rental, an emerging company with an exciting concept of an online platform which allows people to lend their sports resources to others around ski resorts and other destinations, needed to establish their presence in Canada. The platform helps people who possess gear and people who need gear, while creating a community of sharing resources on a rental basis. The challenge was to initiate this new idea in a competitive market and develop a strategy for scaling their users across Canada.

What We Did

CBGA partnered with ΒΒ Rental to improve their business processes and put together a comprehensive launch strategy in Canada. Our consultancy firm provided strategic support to our client, by looking at ways to improve the functionality of their platform for user experience and make operational processes more efficient in delivering their service. Through consultation, we developed marketing and communication strategies to go to market with the goal to attract new users and partners, and position ΒΒ Rental as the best option for acquiring sports equipment in the key regions within Canada.

CBGA also aided the ΒΒ Rental team with navigating the administrative and documentation processes to acquire a start-up visa to Canada, which would assist with sustainability and potential growth in the North American market.

The Solution

Our collaboration involved taking a multi-pronged approach to platform optimization and market entry. CBGA’s marketing consultants created marketing campaigns aimed at getting noticed and gaining traction with sports enthusiasts. We also worked diligently with ВВ Rеntаl by fine-tuning their communication strategies, so that they could deliver a clear and compelling message to the equipment owner and equipment renter audiences.

In addition, our firm continued to provide support in relation to regulations and compliance, working with ВВ Rеntаl to obtain the legal and immigration documentation necessary to enable them to begin the establishment of their operations in Canada.