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As retailers, we first conduct a thorough market analysis of your target consumer marketplace, paying attention to their consumption behavior, preferences, and purchasing habits. Then using data analytics, we will segment you to attract a target consumer into actionable segments which can be used to accelerate targeted marketing and product offers. You will now have strategic insight into who your customer segments are, how your customer behavior occurs and where new opportunities lie.
Understanding how shoppers behave with your brand in physical and online environments is critical to improving the customer experience. We do this by employing a variety of analytics and behavioral mapping to observe the touch points your consumers encountered from awareness to purchasing. This will help us detect friction points that can be resolved to make the shopper journey, and convert across all channels.
Consumer behaviors are changing at an unprecedented rate, and your products and categories must keep pace. We analyze your customer purchase data, customer opinions, and market trends to identify gaps in your product categories to find opportunities to re-shape your product offerings. This analysis will provide the insights to optimize product assortments, pricing and distribution strategies to satisfy evolving consumer needs and maximize profits.
Through the application of predictive analytics as part of your analysis, we create visibility on new consumer trends and behaviors. This gives your business time to prepare for shifts in the marketplace, view the demand for certain consumer behaviors and, ultimately adapt your offerings to harness the power of their next movement. Predictive analytics allows us to shift behaviors from reactive decision-making to proactive, actionable growth.
In addition to quantitative analysis, we develop and deliver custom surveys and focus groups, to gain additional perspective on consumer attitudes, motivations, and perceptions. This practice offers qualitative research in order to establish a connection with consumers, leading to decision-making with deeper insights into product development and branding and marketing efforts.
We develop shopper journey maps, to represent a shopper’s decision-making process from product discovery to purchase and beyond. Each step of the shopper journey is influenced by a set of emotional and practical stimuli, which we determine to improve touchpoints, enhance shopper experience, and increase brand loyalty throughout the purchase journey.
