Trademark Registration: Securing Your Brand with Confidence

The trademark registration process begins with understanding your brand, business objectives, and current market. During our initial consultation, we discuss some of the important elements of your current business, including your brand identity, possible trademarks (name, logo, tagline), and any existing registrations. We also discuss your business’s expansion strategies, including whether you are focused on signing local, national, or international markets, in order to create a protection strategy that helps you grow.

Once we understand your brand’s positioning and goals, we conduct a thorough trademark search to identify potential conflicts. This involves searching national and international databases to ensure that your chosen brand name, logo, or other marks are not already registered or in use by another company. This search helps minimize the risk of trademark disputes and provides clarity on the availability of your brand elements.

Once you have the results of the search, we will start filing your trademark application. We will be equipped to create a customized strategy based on what markets you want to sell and whether you are interested in locales that may have different legal requirements. We provide the practical help you need for filing in Canada, North America and globally, including completing the application with the necessary supporting documentation required, and that it meets the compliance requirements of the local jurisdiction.

If your business plans to expand globally, securing your trademark in several jurisdictions is necessary. There are many conflicting trademark laws, and what works in one country might not work in another. We can help you with strategizing how to expand your trademark protections around the world, while considering language differences, cultural nuances and legal structures to ensure a seamless transition as you grow into new jurisdictions.

Your search results are in, and the next step is to prepare your trademark application. Based on your target markets, we will create a plan that reflects the different jurisdictions and legal requirements, whether registering in Canada, North America or foreign jurisdiction. We will file your application with everything you need and keep it organized, clean, and compliant with local regulations.

If you are a business expanding internationally, protecting your trademark in several locations is a priority. Different countries have different trademark laws and what may work in one market may not be enough in another. We will provide you with strategic advice on how to protect your trademark in an international context, considering language, cultural sensitivities, and significant legal differences as you expand into new markets.

After you have completed registration, there is monitoring you will need to do depending on the size of your business. Your brand is reliant on its materials and if unauthorized use of your brand occurs, and you do not act, it is possible to lose not just rightful ownership, but also customers who might have felt confused. As part of our services, we will monitor trademark databases and the market for relevant activity to ensure no one is infringing your intellectual property rights. In the case that you need assist for an infringer, we will provide support to either resolve the dispute or minimize its disruption.

Your trademark rights do not start or end with a single event; they require ongoing maintenance and vigilance to remain intact. Additional trademark maintenance and renewal is both done and managed by our team. This service includes managing deadlines for renewals and other filings so that you never miss an important deadline. This means you're free to focus on other areas of business growth and innovation while your brand and its associated trademark remain legally protected over time.

If you are involved in a trademark dispute- whether another business is opposing your registration or infringing on your trademark rights- we will connect you to the support you need to help resolve the conflict. We have legal partner connections to help protect your trademark, negotiate with another party, or litigate your claim with as little loss of operational flow for your business as possible.