Sales Strategy & Channel Optimization: Driving Growth Through Strategic Sales and Channel Partnerships

Your sales strategy is a growth engine for your business, but that growth engine may not simply turn on automatic in other localities, if you are expanding into new regions. The approaches used to achieve an outcome in one locality don't mean that it will be the same method in another locality. This applies especially when you consider regions with competitive markets such as North America, wherein established competitors and established customer preferences may pose unforeseen barriers. Not every business has the resources, or a focus on expanding for immediate value, and relying on in-house teams alone can limit local reach. On the flip-side, a reliance on a legacy channel model can result in the loss of potential. All of this underscores the importance of channel partnerships; simply stated, channel partners are great to leverage and have already captured the product and attention of your customers.

At CBGA, we develop customized sales strategies specific to your business objectives and address not only your product-market fit, but also the cultural and logistical factors that influence your ability to capitalize on opportunities and scale. Whether you want to optimize your direct selling efforts or run a channel partner program to allocate meaningful distribution of your product, we help you select and properly optimize the paths to your business that drive the greatest returns.

Cultural dynamics, regulatory landscape, and buyer expectations are often very unique to North America. Even though you might have a sales strategy that works in Europe or Asia, it might not work in North America, where buyer behavior, sales cycles and the decision-making processes may be very different to the ones you know. We can assess the market conditions, look at your existing sales methodology, and help you adapt your sales strategy to the competitive ecosystem you are targeting.

Through our market insights and analytical evaluation of the market, we can better define your sales action plan and identify the best sales strategies for your market segments, whether that is through direct sales, channel sales, or some hybrid sales model. By understanding how your customers move through a journey together with you, and optimizing each stage of the journey, we can help you increase conversion rates, reduce sales cycles, and grow annual revenues.